Thanks to the boom of mobile apps, the practice of flicking through several TV stations
has taken the back seat as media streaming services are now the preferred choice
amongst viewers.
Well, the IAB is now putting out studies showing that online video is more viable than ever before – Nielsen is about to launch a study with multiple (big) digital networks from cable to track against online usage…but, while 1 in 5 Americans is watching professional video online…95% are watching Television.
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