Ad Spending Surging…Or So They Say
Look at the latest from the IAB…ad spending is surging everywhere (especially everywhere new) in Digital. Whether it’s in mobile, video advertising, geo-locater tech, or social media…”targeting” is the new keyword in online advertising and companies who deliver it are voted ‘most likely to succeed.’
Real-time location-based mobile ads are set for growth spurt
Real-time bidding location-based mobile advertising is expected to increase from $688 million in 2012 to a projected $8.5 billion in 2017, according to Berg Insight. The firm says that it expects the marketplace to experience a compound annual growth rate of 65%. “Even without the cookie in mobile, geotargeting and mobile profiles are improving,” writes Tyler Loechner.MediaPost Communications/RTM Daily (4/12)
Video ad spending set to see RTB surge
The number of exchange-traded video ad impressions purchased via real-time bidding is expected to increase from 104.1 billion impressions this year to 178.5 billion in 2014, according to a Forrester Consulting survey of the U.S. market for SpotXchange. That will represent $1.14 billion in ad spending in what is predicted to be a $4.6 billion market next year, the firm predicts. eMarketer (4/15)
Foursquare looks beyond its app with ad targeting
Foursquare is looking at a new ad product that would employ its location and behavioral data to help advertisers better target ads purchased through exchanges. Advertising Age (tiered subscription model) (4/12)
Facebook info will help to “democratize ad targeting”
Facebook is offering prospective local advertisers new ad-targeting parameters from Acxiom, Epsilon and Datalogix to bridge the gap between generic, affordable targeted-ad campaigns and those that are more expensive because they incorporate third-party data, writes Tim Peterson. The Partner Categories program will “democratize ad targeting a bit more,” says Marc Grabowski, chief operating officer at Nanigans. Adweek (4/12)